You
Have your Logo. Now What?
Seven Things Business Owners Should
Know about Promotional Products
BY
KELLY SHERWIN
LogoWorks Promotional Products Expert
Business
cards, website, brochure - all places you might eventually find your new
logo. You might also be considering putting your logo on things like
T-shirts and hats as well. But did you know there are actually over
150,000 items you can put your logo on?
No longer just for pens and mugs, the world of "promotional products" -
the name for any items imprinted with a logo or message - expands every
year. That's because promotional products are important as they drive your
message home and leave lasting impressions on your customers and others
who use, wear, smell, touch or taste them.
Just look around your office. There is probably some item with another
company's name on it, maybe a calendar, a magnet, or a key chain. Every
time you see or use that item, somebody is reminding you that they exist
and are eager to do business with you. That's why it's one of the most
effective forms of advertising, and something that every company can take
advantage of to create and keep loyal customers.
As we have just finished your new logo, we want to make sure you
maximize its value, and in order to do that, the promotional products
specialists at LogoWorks have put together a quick guide of seven very
important things every business owner should know... Full
Article
Great
Ideas for Your Logo...That We Want You To Steal!
BY
LOGOWORKS STAFF
You
know all the standard places you see a company's logo - pens, notepads,
desk clocks, etc. But with the promotional products industry as big as it
is, doing interesting and even crazy things with your logo can mean a big
return for a small investment. Here are some examples of some downright
creative ideas companies have come up with to promote their image and
increase sales. Steal them, slightly change them, or even call us here at
LogoWorks and let us brainstorm with you!
Taunting T-shirts
Mortgage Company
Glenda Chang, a mortgage broker in California, was just getting her
feet wet in the business when interest rates plummeted. Her competition
began advertising like crazy - billboards, radio spots, and commercials,
but Glenda just didn't have the money to out-advertise them. She knew
she'd have to do something creative that would generate word-of-mouth
referrals, and came up with a great plan with a promotional product.
Glenda ordered 500 T-shirts with the phrase "My Rate is Lower Than
Yours" with her company's logo and 800- number on the back. She also
ordered 150 T-shirts with the phrase, "My Daddy Got a Better Rate Than
You" and 150 that said, "My Mommy Got a Better Rate Than You" for her
clients' children.
Her clients loved them and wore them often, which Glenda says
definitely made a difference in her business. She noticed her company was
getting at least 20-25 more calls a week from potential clients asking for
the rates...and then asking if they'd get a t- shirt if they did business
with her.
Glenda paid much less for the t-shirts than she would have on just one
single television spot, and says now she will always look for creative
ways to use promotional items before she... Full
Article
