For press inquires and corporate information, contact Noelle Bates, VP of Corporate Communications, at Noelle@logoworks.com
The Origins of Brands Blog
August 24, 2005
Thanks to LogoWorks, no longer is there
an excuse for an ugly logo.
By Laura Ries
It used to be that only big companies could afford to hire a fancy identity firm to design a powerful logo for their brand. That left entrepreneurs and young companies with new brands out alone in the cold. (We never say small or local business, every brand is small when it starts but you will never be big unless you think big). Either they spent thousands of dollars or they were lucky enough to be a gifted designer themselves.
Today, all that has changed. I was recently a judge for Entrepreneur’s Ugliest Logo Contest. What amazed me more that the sheer ugliness of the worst 10 logos was the ability of LogoWorks to quickly, easily and affordably deliver a top-quality logo design service to these budding brands. LogoWorks powered the competition and provided new logos for all the finalists. I had never heard of the company before my participation as a judge but after my experience with them I have to let entrepreneurs know there is a cheap fix to their logo woes.
Here is how it works: Customers fill out a short creative brief and then pick their price from $265 (two designers, four to six concepts) to $549 (five designers 10 to 12 concepts.) The job gets posted to a private area of the website where free-lance designers do the work. Within 72 business hours the customer has the concepts delivered via the Internet. Then you can revise and finalize your selection and get it ready for various applications like websites, business cards and promotional products.
After my judging duties ended, LogoWorks asked if I wanted to try out their company. I still hadn’t seen their work from the competition so I was very skeptical they could pull off delivering top quality logo designs on the cheap. But let me tell you I would not be writing this unless I was supremely impressed. As a test I requested a logo for my new son Brendan. I filled out the brief with my desires for his brand. (The logo will be used on stationary and maybe a website.)
I was taken aback by the concepts. They were all on strategy, unique, creative and there were 3 out of 10 that I absolutely loved. I pick one of the three and revised it slightly (using two lines of type instead of one, to better suit the eyes and not be so horizontal).
Of course, you have to understand the laws of branding in order to evaluate and revise the excellent logo possibilities you will receive from LogoWorks. But it is a great first step in ridding the world of ugly logos.
See the LogoWorks article at www.startupjournal.com
See the LogoWorks article at ries.typepad.com
See the LogoWorks article at www.statesman.com
See the LogoWorks article at www.benchmark.com
See the LogoWorks article at www.usatoday.com
See the LogoWorks article at www.constantcontact.com
It used to be that only big companies could afford to hire a fancy identity firm to design a powerful logo for their brand. That left entrepreneurs and young companies with new brands out alone in the cold. (We never say small or local business, every brand is small when it starts but you will never be big unless you think big). Either they spent thousands of dollars or they were lucky enough to be a gifted designer themselves.
