customer spotlight

Outback Therapeutic Expeditions

Lehi, Utah

Marketing Director: Brad Matheson

Outback's wilderness program blends the best of the "ancient cultural systems" with the most effective and proven therapeutic processes to help troubled teens.

Tips from Brad:

1. Remember, past customers are future marketers. Once the relationship is established, build on it and additional relationships will develop.
2. Know who your customers are. This may include multiple facets - current clients, vendors, other organizations, employees, etc.
3. Don't allow high-level thinking stop you from converting vision into specific tasks. The execution of the details will bring high-level opportunities.
4. Develop a culture of discipline and execution early on. Reversing a culture is much more difficult than working at if from the beginning.
5. Stay focused on your core competency and outsource as needed. Use the professionals that will get things done right the first time.
6. Take some risks - and be ready for the rewards.