CUSTOMER SPOTLIGHT

Vista FCU

Orlando, FL

Vista Federal Credit Union services 66,000 Disney employees all around the world.

Marketing Director: Jim Kasch

What Jim said about the service: "The process itself was intuitive and comprehensive."

1. Know your audience - you need to understand what 'they' think is important.
2. Track all marketing efforts and pay attention to what works.
3. Put your money on the screen - invest in your image because you can look bigger than you are.
4. Go outside your industry for marketing services - that's the only way you'll get a fresh perspective

Pictures of Vista: