Logo Psychology: What We Notice

8 years ago

The human mind can read as much from a graphic design as it can from reading words.  However, graphic designs have the ability to speak to our minds not only on the conscious level but also subconsciously.  Creating logos that resonate on multiple levels is a skill, which is the reason many companies choose to have custom logo designs created by professional graphic designers.  A masterful designer knows what people notice, what people remember, and how to best convey the message of your corporate identity or brand.

So what do we notice about logo designs?  Well, mostly we notice color and shape.  Here are the basics meanings behind shapes and colors.

Shapes

Circles, ovals, and ellipses imply inclusivity and a sense of community.  Circles and rings also impart feelings of friendship and unity.  Use of curvature in a logo design can give the logo a more feminine feeling.

Circle Logo

Circle Logo

 

 

 

 

 

 

 

 

Circle Logo

Circle Logo

 

 

 

 

 

Oval LogoOval LogoOval Logo

 

 

 

 

 

 

Oval Logo

 

 

 

 

 

 

 

 

Squares and triangles imply strength, stability, professionalism, and efficiency.  Triangles, in particular, have traditionally been associated with law, science, and religion.  Use of straight edges and jagged points tend to give a logo design a more masculine feeling.

Square Logo

Square Logo

 

 

 

 

 

 

 

 

Square Logo

 

Square Logo

 

 

Triangle Logo

Triangle Logo

 

 

 

 

 

 

Triangle Logo

Triangle Logo

 

 

 

 

 

Color

It is important to remember that color has various symbolic meanings in different cultures.  Here are the generally accepted meanings for some of the most commonly used colors in the United States.

color-meaning-table

When you are considering creating your own logo, you should carefully consider the message that you want your design to convey to the public.  The use of shape and color in your logo design is critical to the perception of your brand because people will associate your logo with your brand.  Shape and and color affect the human brain subliminally, so the the shapes and colors that you choose for your logo design can actually have a huge impact on the impression that they ultimately make.  You want to be certain that your logo design reflects your business and imparts the message of your brand.

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