What Makes for a Successful ‘Coming Soon’ Page?

6 years ago

Designing an engaging ‘Coming Soon’ page can help start your marketing strategy before you even launch your brand’s website. So instead of going from no website to a website in one move, why not create an in-between bait-warning to build up buzz? That way, you’ll start gathering subscribers before your site even sees the light of day. Here’s how to do it:

1. Tease your Visitors

Engaging customers is the main function of a successful ‘Coming Soon’ page, so brainstorm some tricks to attract your users’ attention. There are many ways to do this, from using high-quality photos that pop, to incorporating unique typography and graphics that give a solid preview of your brand’s attitude. Make it attractive and striking, and you are bound to get people interested.

2. State What’s Coming

Why not be honest with your audience and state what your website is going to be about? Describe your future services and present your products in a nutshell. You don’t need to go into detail, just mention the most exciting features of your business and arouse curiosity by sharing enough information to get people interested, but not too much as to bore.

3. Use Harmonious Colours

Instead of trying to catch the reader’s attention with strong, vibrant colours that scream, you should establish a nicely balanced colour palette that represents your brand and products. Make sure the colour combinations you use don’t make your ‘Coming Soon’ page look overly busy, but rather portray it as harmonious and relaxing.

4. Include a Call-to-Action Button

Start gathering subscribers and potential future customers by collecting your visitors’ contact details early on. You don’t need to make it too complicated and fancy. Just keep it clean and simple by adding a ‘Subscribe’ button or a ‘Keep Me Posted’ call to action, which will encourage readers to provide you with their email addresses.

5. Add Social Media Icons

If you have fully set up your social media pages, then it’s essential that you share them through icons and encourage potential customers to connect with you on the various platforms. Doing this will get them even more interested in what’s coming, not to mention you’ll make them feel included.

Creating a successful ‘Coming Soon’ page is not that difficult, and it greatly adds to the anticipation for the official website. If you can hire a professional to do it, then you’ll be in great hands, but if you would rather design it on your own, just remember the above points and you will surely come up with something great.

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